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Projected growth of the Business Intelligence market by 2028 (Technavio)
of Brazilian companies consider data and analytics essential for trust and security (IDC)
of companies lack easy access to key business metrics (KPMG Brazil)
Explore the most frequently asked questions about our Data Science services.
Business Intelligence refers to the strategies, technologies, and tools used to collect, analyze, and transform data into valuable information to support more informed and strategic business decisions.
Data analysis helps identify trends, optimize processes, reduce costs, increase operational efficiency, and generate valuable insights for better decision-making and growth strategies.
Data is raw information collected from various sources. Data Analytics is the process of examining this data to uncover patterns, trends, and insights. Business Intelligence (BI) uses technologies to turn these analyses into strategic information for business decisions.
Any data relevant to your business operations and strategy, including financial, sales, marketing, operations, and customer data can be analyzed.
Data Analytics is the process of exploring data to identify patterns and insights that can help your company improve efficiency, cut costs, and uncover new market opportunities.
It depends on your business needs. Many BI tools can integrate with your existing infrastructure, but larger or more complex data environments may require customized solutions.
Key advantages include real-time data access, interactive visualizations, faster and more informed decision-making, and the ability to forecast trends and market behavior.
Ensuring data quality involves validation and cleansing processes, using data governance techniques and integration practices to eliminate errors and inconsistencies.
BI enables detailed customer behavior analysis, helping personalize offerings, improve support, and anticipate needs, creating a more efficient and tailored experience.
It enables fact-based decisions, increases accuracy, and supports more effective strategic planning.
By using data and analytics, your business can uncover opportunities, forecast trends, optimize operations, and enhance customer experience, all key to gaining a competitive edge.
Big Data refers to extremely large and complex data sets that traditional processing can’t handle. BI helps analyze and transform these vast data volumes into actionable insights.
Yes. Integration is possible through APIs and platforms that enable data exchange between systems, ensuring BI tools can gather insights from multiple sources and deliver accurate reports.